Digital marketing is the strategic use of the internet and online platforms for marketing business products and services. Usage of websites, social media, mobile applications, search engine results, and videos to advertise products and services falls under the domain of digital marketing.
In older times, radio, television, and newspapers were used for marketing. But, ever since the social media boom, digital marketing has become the most popular and preferred mode of advertisement. It is not as expensive as other modes of marketing. And businesses, no matter how small or big, use this approach to expand their reach.
Ways of digital marketing
- Use of social media: Companies use various social platforms to spread awareness about details of their products and services. They can use the best and unique features of their brand to get noticed by the customers. People are more likely to purchase a product or service if they understand what the company is offering and what differentiates it from its competitors. In this age of social media, one of the most efficient and effective ways to let them know is through social media marketing
- Technique of SEO: In search engine optimization, we identify the key phrases that are frequently used or referred to by the customers. Businesses can use such keywords and phrases that describe what their content is about to improve promotion and increase the number of visitors.
It’s worth noting that 95% of people only look at the first page of search results. And half of the clicks on that page are directed to the first three results
Using the right keywords, businesses can increase the chances of their website appearing in the top search results. When a person enters those keywords into any search engine, it increases the likelihood of customers visiting their website rather than a competitor’s.
- Creating content: This is a popular technique used by many small businesses and start-ups these days. They create blogs, newsletters, articles, and even short videos related to their business. For instance, food delivery businesses will focus on writing articles related to health and food while indirectly promoting their business.
They create informative webpages, videos, and social media posts for customers around their business and show them what their brand has to offer.
Digital marketing has revolutionized the way we market. It has made marketing cheaper, more effective, and easier to learn. It gives a fair chance to any business to establish their foundation. Using proper techniques and suitable methods, businesses can reach the heights of success.